Difficult is worth doing

Honda's live skydiving commercial:



& the other story:



Congratulations to all skydivers, pilots, riggers and copywriters :)

Nokia's human Snake

One of the most entertaining websites I ever saw just got published on the web. I'm talking about Nokia's n-gage Get out and play campaign which is centered around a stop-motion film version of the most popular cell-phone game, Snake. A very likable young man walks across town gathering an impressive queue of 1000 people while trying to stay out of trouble. See & download the full lenght version here.

Make sure you don't miss the human bouncing ball game :)

How should a good motion designer reel look like

it should look like Conrad Ostwald's funny and entertaining piece of video (hi-res) which casts all the techniques an animator needs to master in a very personal way. Ostwald makes fun of the standardized way all reels are created these days in something that's clearly unrepeatable:



via Ralu.

MUTO

MUTO a wall-painted animation by BLU from blu on Vimeo.

Levi's backflip into jeans

Very similar to the already famous sunglasses catch video:

But still very impressive.

Paper monsters, tshirts and some planes

Jean Jullien is a very talented designer that mainly works with paper that he cuts and pastes in amazing ways to create objects, characters, posters, books or movies.

Some music is magic, but most of it is not

this is the conclusion of the new Magic FM campaign made by my colleagues at BBDO, Mihai Gongu & Cristina Panaitescu. Enjoy:

The flip-book music video

Received the link so many times this week that I can't remember who to credit :)

Designing movement

Artist and designer Ben Hopson realized that designers tend to be exclusively interested in form when they create a new product and that innovations in the way products move (for example, the opening of a case) are sadly not their priorities. Aesthetic principles seem to apply only to static objects and kinetics are always left in engineers' hands.

Hopson believes that a more beautiful or surprising movement can add value to new products and improve functions of existing objects.

So he started to explore and experiment on the aesthetics of movement using playing cards and foam models. See his recordings here and read his conclusions.

via stanescoo.

BBC Motion Gallery

10 000 movie clips from BBC's archive are now available for download in lo-res and, if you buy a license, also in hi-res. BBC will continue to expand its database to one million hours of video content gathered in its 70 years long history.

The gallery also provides an interesting inspiration tool: Concept search.

A collection of short movies

from futureshorts.

Join the doers

A little bit of Honda optimism in the form of a short animated film created by Wieden + Kennedy London.
This will be used in dealerships and trade shows to support the launch of the Honda Environment Brand campaign.

Povestea de miercuri 7

A history of evil:

Animatie 3D cu jungla veritabila

Pentru Quinn's (client Mother) de la 1st Ave Machine, pe care vi-i recomand si pentru restul portofoliului.

Top 5 SuperBowl ads

by creativity-online.com.

no. 5

no. 4

no. 3

no. 2

no. 1

Training Apple pe 13 februarie

Pentru foto, muzica si video: Pro Series. Grabiti-va sa va inscrieti pentru ca locurile sunt limitate.

Via Vitalie.

Big foot for a big cause

Povestea aici.
Via eclectic cow.

Povestea de miercuri 6

One single shot, maybe 10 takes, two stories that are identical as well on reverse, two characters that meet at the perfect timing, one director: Michel Gondry.
How it was done:

Shared by Adina.

Ten best music videos of 2007

Selected by & available at director file.

Via design boom.

Povestea de miercuri 5

Animatia The tale of How, a doua parte din Dodo Trilogy, parte si ea din proiectul mai mare The Household.
Daca povestea nu face prea mult sens e pentru ca prima parte a trilogiei, The tale of Then, detine cheia care explica intamplarile. Iar aceasta parte este deocamdata in faza de proiect, asa ca nu putem decat sa ne imaginam cele mai fantastice scenarii si sa asteptam.
Povestea vine de la The Blackheart Gang, 3 prieteni suspect de tineri care au muncit timp de 9 luni la poveste, fara nici un fel de buget la dispozitie. Detalii despre ce roluri a indeplinit fiecare si despre ce a insemnat compunerea de cadre animate cu pana la 300 de layere in making of.