my document laptop case

& my photo camera case, both available from designboom's shop.

Difficult is worth doing

Honda's live skydiving commercial:



& the other story:



Congratulations to all skydivers, pilots, riggers and copywriters :)

Zgomot urban 4

campaign by the nephews, beautifully illustrated by saddo and translated by Irina Nistor.

Things that caught my eye

precise mixing colour guide for coffee or tea from SUCK UK:

the very old whiskey wrinkle bottle:
the clean car concept by Konstantin Grcic:
and his french fries little forks:
the friendly medicine for when you need help:


and a cute logo made by Checkland Kindleysides:

Nokia's human Snake

One of the most entertaining websites I ever saw just got published on the web. I'm talking about Nokia's n-gage Get out and play campaign which is centered around a stop-motion film version of the most popular cell-phone game, Snake. A very likable young man walks across town gathering an impressive queue of 1000 people while trying to stay out of trouble. See & download the full lenght version here.

Make sure you don't miss the human bouncing ball game :)

Levi's backflip into jeans

Very similar to the already famous sunglasses catch video:

But still very impressive.

Some music is magic, but most of it is not

this is the conclusion of the new Magic FM campaign made by my colleagues at BBDO, Mihai Gongu & Cristina Panaitescu. Enjoy:

Fun at the office: free the walls!

a stairwell redesign project set up by W+K. Read all about it (1 & 2).

electric wires turn into a plant

the second floor

the unofficial meeting space on the stairs

the world map made out of stamps from all countries

stamps from Africa

Listerine kills 99% of germs

this is what the rest of 1% are doing:


via adsoftheworld.

The flip-book music video

Received the link so many times this week that I can't remember who to credit :)

How to build the best good looking pinhole camera

download it as a pdf, print it and start taking pictures.

The cameras were designed by readymech using stock photography & illustrations. Courtesy of Corbis Images.

The end of advertising

Ar putea fi foarte aproape: forte reactionare lupta impotriva publicitatii folosind mesaje subversive de tipul celor de mai jos.

Ne asteptam la o proliferare a acestor acte de vandalism in urmatoarele luni, atunci cand fiecare cetatean va poseda acest kit de stickere gratuite:


via gawker.

A collection of short movies

from futureshorts.

Get a better worker

get to know the types of crappy workers and nominate your own colleagues. A campaign for the Ricoh printers.

(the Blame shifter)

(the Water cooler girl)

(the Seagull)

Pop-up alphabet book

I hope this goes highly viral

Sa-i dati numarul de telefon neaparat. Start here.

via Vitalie.

Awareness test

do the test.

via ibarbar.

Work no more

the ad generator is here!


And with all the precious time left, do something really important and enter the National Advertising Awards to win a full week in Cannes.

DIY de weekend 8

Pentru ca tot ne pregatim de primavara si teoretic ar trebui sa facem si curatenie prin hainele vechi, am gasit cum sa le salvam pe-alea care ne plac mult dar au nevoie de niste interventii inainte de a-si relua locul in garderoba.
Pe threadbanger gasiti un podcast video cu o gramada de idei:


Altele de cercetat: cum sa modifici rochii, cum sa faci perdele sau palarii.

Si daca ai reusit sa agati...

ar fi misto sa o surprinzi cu Durex Fantasy:Via & designed by Philip Skinner.