Surrender to Braun

via buzzingbees. 

Difficult is worth doing

Honda's live skydiving commercial:



& the other story:



Congratulations to all skydivers, pilots, riggers and copywriters :)

Zgomot urban 4

campaign by the nephews, beautifully illustrated by saddo and translated by Irina Nistor.

Nokia's human Snake

One of the most entertaining websites I ever saw just got published on the web. I'm talking about Nokia's n-gage Get out and play campaign which is centered around a stop-motion film version of the most popular cell-phone game, Snake. A very likable young man walks across town gathering an impressive queue of 1000 people while trying to stay out of trouble. See & download the full lenght version here.

Make sure you don't miss the human bouncing ball game :)

Levi's backflip into jeans

Very similar to the already famous sunglasses catch video:

But still very impressive.

Some music is magic, but most of it is not

this is the conclusion of the new Magic FM campaign made by my colleagues at BBDO, Mihai Gongu & Cristina Panaitescu. Enjoy:

Listerine kills 99% of germs

this is what the rest of 1% are doing:


via adsoftheworld.

Snickers treadmill

click on the image to see it big.

The end of advertising

Ar putea fi foarte aproape: forte reactionare lupta impotriva publicitatii folosind mesaje subversive de tipul celor de mai jos.

Ne asteptam la o proliferare a acestor acte de vandalism in urmatoarele luni, atunci cand fiecare cetatean va poseda acest kit de stickere gratuite:


via gawker.

Primavara e si nu e,

trebuie sa ne mai infofolim o vreme. Cu printurile astea la care a lucrat Cici, un art tare bun:


si cu supele de la Nusa, incotosmanate si ele intr-un ambalaj special care pastreaza caldura in interior.

Get a better worker

get to know the types of crappy workers and nominate your own colleagues. A campaign for the Ricoh printers.

(the Blame shifter)

(the Water cooler girl)

(the Seagull)

I hope this goes highly viral

Sa-i dati numarul de telefon neaparat. Start here.

via Vitalie.

Cel mai bun site de agentie

De fapt nu e un site, ci un fel de mini-meniu care pluteste peste alte pagini unde se gasesc portofoliul, stirile si informatiile despre agentie:

Discarding the usual approaches to an agency site redesign, Boston's Modernista! opted for its own version of a web takeover to tout its portfolio and pertinent info, using the Modernista.com destination essentially as a redirect to a compact, content-filled rollover menu that's dispersed throughout the web and planted on familiar sites like YouTube, Flickr and Wikipedia.

For instance, by clicking on Modernista.com, one is transported to the agency's Wikipedia entry with the menu still present on the screen. Find out about the company there, then scan the menu and view work including TV spots which will redirect to YouTube or print stills which will send you to Flickr (though can browse any of these sites normally with the menu still present).

Din pacate, pagina de wikipedia e propusa pentru stergere :(

Mai multe detalii (inclusiv tehnice) aici.

Awareness test

do the test.

via ibarbar.

Work no more

the ad generator is here!


And with all the precious time left, do something really important and enter the National Advertising Awards to win a full week in Cannes.

Plant this letter

Nice idea from Honda.

Si daca ai reusit sa agati...

ar fi misto sa o surprinzi cu Durex Fantasy:Via & designed by Philip Skinner.

Resume makeover

Daca cv-ul tau e mai plictisitor decat operele complete ale unui poet grec obscur sau mai urat decat oricare dintre albumele astea, dar totusi ceva din sufletul tau ar vrea ca lucrurile sa se schimbe, look no further:

If you have fewer than three years experience in advertising or marketing and are concerned your resume isn't working as hard for you as it could be, please submit it for an Advergirl.com makeover.

Selected resumes will be re-written (by a fabulous strategist) and re-designed (by an award-winning creative director) free of cost. And, will be featured in a before / after post highlighting changes and giving tips on resume writing to job searchers like you.

Conditiile si adresa unde sa trimiteti aici.

Ain't this cute? But it's wroooong!

"I like" is the designer's enemy:

• pentru ca ce-ti place tie personal nu vine de cele mai multe ori in sprijinul comunicarii pe care o ai de facut

• pentru ca un stil/trend e ceva care dureaza doar jumatate de an

• si ceva care devine overused pe masura ce e adoptat de restul comunitatii

• timp in care isi pierde vizibilitatea, distinctia si unicitatea

• pentru ca orice care nu are in spate research, strategie si rationament e in final doar a big piece of shiny bullshit

• si pentru ca in definitiv se cheltuie bugetele clientului pe work care va fi out-of-date in scurt timp

toate astea intr-un articol care da mult de gandit. Nu uitati sa cititi si comentariile.

Join the doers

A little bit of Honda optimism in the form of a short animated film created by Wieden + Kennedy London.
This will be used in dealerships and trade shows to support the launch of the Honda Environment Brand campaign.